Romance, Bromance, the married, inbetweeners and the undecided, Valentine’s has long seized to be only exclusively to the loved-up couples among us. Valentine’s day has become that one special day a year that is more and more about showing & celebrating love than simply paying homage to romance.

At BWW we say who better to shower with affection than YOU, yes YOU.

We have asked our very special life coach guru to the stars, Jacqueline Hurst, to give us 4 tips for loving yourself this February 14th to honour all that you do.

4 tips for loving yourself….by Jacqueline Hurst

There is one basic human need that everyone wants, desires and is perpetually looking for. It’s called love. We look for love from our partners, our parents, our friends we seem to look for it everywhere except of course, from ourselves. Self-love is the foundation for all the other things you want in life. It’s the key to the door. This seems to be difficult for many and yet this is the basis to which the rest of your life will flourish.
We are all worthy of receiving love and giving love. The problem is that most of us are guilty of going about it the wrong way.

Here are 4 tips on how to start loving you:

Treat yourself the way you treat the people you love
When you cook for your friends, you sit them down at a table to eat their meal. Are you doing the same for you? When your partner wants that special handbag or manbag (!) but won’t buy it for themselves and you go and do that for them, are you spoiling yourself in the same way? The point here is that when you love others you treat them well. In the words of L’oreal, ‘you are worth it’. The tip here is this –Start to treat yourself in the same way you treat your best friend.

Do the things you love

Partaking in activities that nourish your soul is very important when it comes to self-love. Whether it’s an early night, a great movie, a hot bath, lovely candles or a good book then you owe it to yourself to incorporate these things into your life. Doing the things, you love breeds happiness. The tip here is this –Schedule it, organize it and do it. You will thank yourself for it – trust me.

Stop judging yourself

Negatively speaking to yourself is simply mean. We are all learning and growing, and no one gets it right all the time, neither do they have a perfect life. When you give up on beating yourself up that’s when the real love comes in. You wouldn’t speak to someone you love how you speak to yourself, so it’s time to lock that stuff down and change your tune. The tip here is this – When a negative thought pops into your mind. Stop. Take a breath and flip it into a positive.

Say no

Loving yourself means respecting yourself and that means you are your priority. You don’t ever have to do anything, it’s always a choice. And in that respect, you can choose to say no. Savse’s founder Guka experienced this first hand when he said ‘no’ to producing smoothies using heat pasteurisation, instead, he went with his heart, chose HPP and never looked back. You will be amazed at how things change, how much more time you have and how great your ‘self’ will feel when you start to put you first. The tip here is this –Try once a day to say that little word ‘no’.


Jacqueline Hurst is a trailblazing ‘mind’ expert, knowledgeable public speaker and groundbreaking life coach. Her worldwide success is based on her unique approach and coaching methods. Jacqueline works in her private practice helping clients with a wide variety of issues and specialises in emotional eating and body image. She has been featured in leading media titles including The Sunday Times, The Huffington Post, The Telegraph, Harpers Bazaar, The Oprah Winfrey Network and she regularly talks internationally, for leading brands including Clinique, Eve Lom, Lulu Lemon, Sweaty Betty, Matches Fashion, Space NK and Liberty on issues of the mind. Her online school, ‘The Life Class’ is also paving the way for a new generation of self-development for both people who wish to become life coaches themselves or, for those of us who want to simply learn how to feel better and live more optimally for ourselves, by thinking, behaving and acting with a higher degree of emotional intelligence. Jacqueline’s private practice can be found at and her school is